The Expo “XPO Originale” is a 3 city expo series, dedicated to the Authorised Geographical Indications Producers of India, to be held as part of GI Mahotsav Program, under the aegis of the MSME Innovative Scheme of Ministry of Micro, Small & Medium Enterprises.
OBJECTIVES:
- Educate consumers on GI products, linking origin, quality, and traditional methods.
- Showcase India’s GI products, emphasizing unique traits and cultural importance to promote diversity.
- Create a platform for GI products to connect with buyers, expand markets, and preserve traditional craftsmanship, supporting local economies.
- Enhance GI product visibility through high-profile exhibitions, media coverage, and consumer engagement for market growth.
- Promote GI products to attract tourists, showcasing regional cultural and gastronomic heritage for exploration.
- Celebrate GI products’ cultural heritage through events, demonstrations, and tastings, offering immersive local traditions and customs.
- Enable GI producers to network with retailers and exporters, fostering partnerships and expanding distribution channels effectively.
