The event is designed as a comprehensive full-day workshop, organized in partnership with a range of financial institutions, including banks, non-banking finance companies (NBFCs), and insurance firms. The workshop features panel discussions that delve into finance-related challenges specific to small and medium-sized enterprises (SMEs). These discussions aim to address key issues faced by SMEs and explore general solutions and benefits associated with various financing options.

To maintain the focus on educational content and meaningful dialogue, participating financial institutions are prohibited from directly pitching their products or services during the sessions. Instead, they are provided with designated desk space where they can display their offerings and engage with attendees in a more informal manner. This setup ensures that the primary objective of the workshop—providing valuable insights and fostering a learning environment—is upheld.

The program is designed to offer SMEs a valuable platform for networking, investment, and collaboration. By facilitating interactions between SMEs and financial experts, the event helps participants forge strategic partnerships and explore opportunities for growth. This collaborative environment supports SMEs in navigating the financial landscape and contributes to their long-term sustainability and success.